The new IREV Partner Platform report brings player revenue, performance metrics and milestone dates into a configurable view for affiliate program managers.
IREV has launched Player Report in its Partner Platform, giving iGaming affiliate teams a more detailed view of the player activity behind campaign results. The report brings together revenue and standard performance metrics with configurable dates for events such as registration, first deposit and last deposit.
With flexible grouping, filters, sorting and CSV export, managers can examine individual player records alongside the affiliate and offer context relevant to their analysis. This adds detail to performance reviews that would otherwise focus on aggregate conversion counts or revenue totals.
Understanding the activity behind affiliate results
An affiliate’s total revenue shows the result of a partnership, but it does not explain how that result is distributed across the players behind it. Player Report lets managers review those records individually and compare the metrics associated with them.
For example, a manager reviewing an affiliate’s performance can filter the report to that partner, examine player revenue for a selected period and bring first-deposit dates into the same view. This can help distinguish recent acquisition activity from revenue associated with players whose first deposit happened earlier.
The report provides the underlying records for that review. Managers can use them to investigate differences in partner performance and prepare more specific questions for campaign and affiliate discussions.
Flexible grouping with a defined player scope
Player is a required grouping in the report. Managers can add and reorder other groupings, such as Affiliate followed by Player, to organize the results around the question they are investigating. Filters include player, affiliate, advertiser, country, offer and currency.
Before using Player Report, teams configure the conversion field that identifies a player. Player identity is scoped to each offer: the same identifier appearing on different offers is treated separately. This keeps the analysis tied to the offer context in which the activity was recorded.
Teams that do not yet track a dedicated player identifier can select Click ID as a postback. In that configuration, the report groups records by click rather than identifying a unique player across clicks.
Milestone dates alongside period performance
The release introduces Player Date Metrics for events such as registration, first-time deposit (FTD) and last deposit. Managers can configure these metrics using the first or last matching event date and maintain them independently of individual report runs.
The selected reporting period filters regular performance metrics, such as revenue and FTD counts. Player Date Metrics retain the actual milestone date, even when it falls outside that period. A manager can therefore review current-period performance while retaining the timing of earlier player milestones.
Date columns depend on the metrics a team has configured. Player Report can also run without them, allowing teams to add milestone context as they develop their reporting setup.
Sorting and export for further analysis
For columns that support sorting, Player Report sorts across the full result set, including records that have not yet been loaded on screen. Managers can load additional rows incrementally without limiting the ranking to the first visible results. Network metrics are excluded from sorting.
CSV export lets teams take report data into a spreadsheet for further analysis. The export includes an identification-type field indicating whether a row uses Player ID or Click ID. If an export exceeds the supported row limit, the platform notifies the user and asks them to narrow the filters or grouping before exporting.
Player Report is now available in IREV’s Partner Platform. By combining player records, configurable milestone dates and performance metrics, it gives affiliate teams a more detailed basis for reviewing the activity behind their program results.
About IREV
IREV provides software for affiliate program management, lead distribution and performance marketing. Its platform helps operators, advertisers, publishers and affiliate networks manage partner relationships, track conversions and review campaign performance.